Echo

Project Time

January 2023

My Role

UI/UX Designer

User Story, User Journey, User Flow, Wireframing, Visual Design

Tool used

Figma, FigJam

Overview

Echo is a social media app designed to help consumers share their opinions on products they have purchased. Unlike other social media platforms, Echo is specifically focused on reviews, and rewards users for sharing their insights. With Echo, anyone can become a Key Opinion Consumer (KOC), sharing their experiences and building a following in the process.

Problem

Many of us rely on online reviews to make informed decisions about where to go and what to buy. But while there are plenty of platforms for reviewing restaurants, hotels, and other experiences, there's a surprising lack of options when it comes to reviewing products. This can make it difficult to know whether a given item is worth purchasing, especially if you don't have the opportunity to try it out in person.

Solution

That's where Echo comes in. Our app allows consumers to share their reviews and opinions on products they've purchased, giving others a valuable resource for making informed decisions. With Echo, you can browse reviews of everything from electronics to beauty products, getting an inside look at what other consumers really think. And thanks to our rewards system, you'll be incentivized to share your own reviews, creating a vibrant community of Key Opinion Consumers who are passionate about sharing their insights.

Target Audience

We chose Gen Z as our target audience because of their distinct characteristics, including a high level of engagement on social media and a strong sense of individuality and self-awareness. By focusing on topics such as technology, music, and sports, we aimed to provide engaging and informative insights for this audience. We believe that understanding the interests and behaviors of Gen Z is crucial for many industries and fields in modern society, due to their significant impact on social media and their unique perspectives and values.

Personas

Sarah

Jack

‍

User Journey Map

User Flow

Lo-Fi Wireframes

Design

Takeaways

I had a fantastic time working on this project, which gave me the opportunity to research and learn more about Gen Z and their interests, personalities, and habits. Through my research, I discovered a wealth of information on topics ranging from technology and gadgets to music and sports, and gained a deeper appreciation for the diverse and dynamic characteristics of this generation. It was a challenging and rewarding experience, and I'm excited to apply what I've learned to future projects and endeavors.

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